What is Listing Distribution?
Listing Distribution submits business listings to the four major data providers: Factual, Acxiom, Infogroup and Neustar (Localeze). Together, these data providers are referenced by hundreds of online listing directories, search engines, local search platforms and applications, and navigational solutions.
Why do businesses need Listing Distribution?
Listing Distribution ensures that customers can find a business location. We send the correct or preferred listing details to data providers so it is used consistently across major search sites. This improves local search engine optimization (SEO) and saves you and your clients valuable time.
Updated listings is not the main benefit of Listing Distribution though! It also helps build a “Citation Effect”. With multiple platforms consuming and using the same consistent business data, two good outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data, and
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.
It’s important to recognize that unclaimed listings can be changed by the public, which is impossible to control. Even if you’re not seeing a lift in listings or seeing them correct right away, Listing Distribution should be seen as an insurance policy against those counterproductive listing changes.
What is a data provider?
As the name suggests, data providers are entities who gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
In North America, four major providers offer this data: Factual, Acxiom, Infogroup, and Neustar Localeze. Between them, they provide data to over 300 online listing sources. Listing Distribution submits listings to all four of these data providers, providing maximum exposure and impact for your business.
How often can I make changes to my business profile?
You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
How often are listings sent to the data providers?
When a listing is created or modified in our system, the information is sent to the four data providers within 24 hours. The data providers accept this data and provide us with confirmation within six weeks.
We also keep sending your listing data to these providers once every week to ensure that they always have the most accurate version of your data.
What if a business has duplicate listings -- how does Listing Distribution take care of those?
We submit the listing to the core data providers, and the providers have their own process to eliminate duplicate listings.
How long does Listing Distribution take?
Listing Distribution is a continual process needed to maintain and build your web presence. As soon as you enter your business information, we push it to the four data providers.
It can take 6-8 weeks for the data providers to pick up the listing and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the Data Providers. They each query them at various intervals — some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data. This is why Listing Distribution is sold as a yearly subscription.
Why is Listing Distribution a yearly subscription?
Even when your business listing information is corrected, those accurate results can be eroded over time by user-generated content and other incorrect data. Stick with Listing Distribution to ensure the data providers maintain optimal local SEO results.
If you decide not to continue Listing Distribution there is a risk by allowing the current public data to possibly change all of the value already established. Even if you don’t see a huge lift in your listings or see it all corrected; think of it as an insurance policy as negative effects could have happened if not using Listing Distribution.
Where do listings come from, anyway?
Search engines and other sources get your business information from a huge number of sources, including:
* Business owners enter their own information
* Government sources
* User-generated content (UGC)
* Google sources (MapMaker, Places, etc)
* Data providers
This information is usually compiled in a server cluster, and can be verified by an actual employee. The most importantly weighted information in the US, however, comes from the four major data providers — Neustar/Localeze, Infogroup, Acxiom and Factual. These providers disseminate their listing information to over 300 listings sites — Yelp, YP.com, Judy’s Book and many, many others. If their information is wrong, your customers won’t be able to find you.
What Is Reputation Management?
Every minute, businesses are being shaped by consumers exchanging dialogue and sharing reviews about them online. And since 97% of consumers find local business info on the web, you need a way to see what your customers are saying and a platform to join the conversation. Reputation Management allows you to take control of your online presence by allowing you to correct your business listings, monitor and manage reviews, observe what competitors are doing, and much more.
* Actively generate customer reviews
* Monitor reviews across the web
* Monitor your competitors online activity
How do customer reviews help my business and rankings?
The Search Engines and Review Sites want to provide local searchers with the best business listing in their area to keep them coming back to their site. To do that they use consumer reviews as the barometer since they can’t visit every single location themselves. So the business with the most positive reviews that are real and relevant usually sees the best results.
What is 5-Star Reviews To Go?
5-Star Reviews To Go is an online application that helps you build a 5-Star Reputation online through active customer feedback. Our process is comprehensive. We complete a thorough analysis of your business’ current reputation using our proprietary technology. Based upon these findings, we select from a basket of strategies that are designed to introduce updated content across all media, such as traditional media, implementation of blogs and web sites, press packages and releases, directory submissions, social media, and social bookmarking.
Who is 5-Star Reviews To Go aimed at?
5-Star Reviews To Go is aimed at any company, agency or franchise who have a single or multiple business locations. The application is perfect for any size of organization, allowing management or an individual see the overall reputation footprint of their business in one easy to use dashboard.
How much does the software cost?
5-Star Reviews To Go has a price plan to suit any organization’s needs. Please view http://5-starreviewstogo.com/pricing/ on our main menu for more information and a plan that suits you.
Do you have a mobile interface?
5-Star Reviews To Go is built on a fully responsive HTML5 platform making it 100% browser compatible on both desktop and mobile devices.
Which browsers will 5-Star Reviews work happily with?
5-Star Reviews To Go is built on a fully responsive HTML5 platform making it 100% browser compatible on desktop and mobile devices.
Can we set up our own email templates?
Yes, you can set up your own email templates and incentive pages specifically built for each business location.
Is my business information safe?
Absolutely. We safeguard and protect your data in a number of ways. This is a bit technical but these are a few of the reasons your data is safe with us.
1. We use SSL for all login screens (for all 5-StarReviewsToGo.com sub-domains). (Note: SSL is not available when you use a custom domain or a domain other than 5-StarReviewsToGo.com)
2. Our servers and databases are hosted in a completely secure facility requiring security card and passport iD for access to the facility.
3. Our servers are completely locked down.
4. We securely back-up all our databases to a secure off-site facility twice daily.
So yes, your information is completely safe and secure.
Can I cancel, upgrade or downgrade later?
No problem – 5-Star Reviews To Go is a monthly service and you can cancel, upgrade or downgrade at any time.
I have a question that isn’t covered here…
We’ll be happy to deal with any queries you may have. Just go to our Support Desk to get in touch.
How do I get in touch with support when I need it?
The primary source is a link to our Support Desk within the application. Or you can simply email support [@] 5-StarReviewsToGo.com or use the contact form on the website: www.5-starreviewstogo.com/contact-us
Can I download and upload my entire list of customers at once?
You can upload or download multiple customer contacts at once, however we do not recommend contacting a large batch of clients at one time.
How do my customers post to my business’s review sites once a review has been created?
Our system will intelligently filter and offer positive feedback customers the opportunity to post their comments on one of the review sites that you have chosen to focus on.
Do you guarantee all reviews submitted will be posted to review sites?
We cannot guarantee reviews will be accepted and posted by review sites. Each review site has their own terms and conditions that vary with each site.
Is it possible to edit customer reviews once they post on the review sites?
No, review sites do not allow you to edit customer reviews, but you may be allowed to respond with a comment. By responding, new potential customers can see that you are actively working with unhappy customers and may decide to choose you based on your ability to address an issue promptly.
What if I don’t have any bad reviews?
That’s Great! Let’s build your base of positive reviews now to help boost your local rankings while monitoring your business across the internet from one easy to use dashboard.
Can I send a coupon to positive reviewers only?
How do customer reviews help my business and rankings?
The Search Engines and Review Sites want to provide local searchers with the Best business listing in their area to keep them coming back to their site. To do that they use consumer reviews as the barometer since they can’t visit every single location themselves. So the business with the most positive reviews that are real and relevant usually sees the best results.
Which review sites are most important?
That actually depends on your type of business, but Google, Yelp, Kudzu, and Yahoo can not be ignored, and they are already integrated in our system for you.
Can you delete reviews already posted on sites?
No service can offer you that, but we offer the next best solution. Our strategy is designed to provide a quick and simple solution to incentivize satisfied customers to leave reviews to help bury and offset any poor ones from your past.
Can I upload third party lists for email marketing purposes?
No. We do not allow the upload of third party lists for email marketing purposes due to the FCC’s strict anti-spamming rules and regulations. Plus many of these customers will not have visited your location and are not likely to leave you positive feedback using this strategy.
Can I upload my own customer list and email them?
Yes, you may upload your customer list in the 5-Star Reviews To Go section. Please note we have strict rules regarding the uploading of customer lists due to the anti-spamming rules and regulations.
Can I customize my feedback and incentive emails or pages?
Yes. While we provide professionally written default templates you will have the ability to customize them for your business.
Can I determine who will be notified if a negative feedback result is submitted?
Yes. You will have the option of selecting the person or people you would like to be immediately notified. This is set up in the 5-Star Reviews To Go Administrative area and can be changed any time.
How do my customers create reviews?
Once your customer submits a feedback survey, our software will send them to a specific webpage based on the feedback rating. Negative feedback will provide a form that will go direct to the owner or dedicated manager while positive feedback directs the customer to a list of predetermined review sites to share their positive experience.
How long should my password be?
All passwords should be at least 8 characters in length and contain at least one number and special character.